For the application documents for the Master’s programme in Innovation Management, a maximum three-page essay on the following topic must be enclosed.

Topic

Prepare a Management Summary for an innovation of your choice.
Address the description, costing and marketing of the product/service.

Formatting

The following formatting must be used in the essay.

• Font size: 11
• Font type: Arial
• Headings: bold
• Emphasis in the text: italics
• Paragraph 1.5 lines

References should be given as follows:

• In text: cf. Picot, G. 2002; pg 12-17
• In the bibliography: Picot, G: Handbuch Mergers and Acquisitions, Planung, Durchführung, Integration; 2.Auflage; Stuttgart 2002